The Shift: From Keywords to Questions
You know SEO. For twenty years, we optimized websites around keywords and Google's 200+ ranking signals. Now there is a parallel shift. Buyers — especially in B2B — are going to their AI of choice and asking questions. "Who is the best lab supply company for universities?" "What fractional CTO firms work with e-commerce?"
AI does not return a list of ten blue links. It returns one answer. If your business is not in that answer, you do not exist in that conversation.
How We Approach AEO
AEO is new. There are no textbooks, no certifications, no established playbooks. Our approach is research-driven, not theory-driven. We analyze what actually works by studying which sites appear in AI search results and which do not.
- Phase 1: Discovery — Analytics, ad campaigns, social media, content strategy, existing SEO work
- Phase 2: Competitive Intelligence — Who AI recommends instead of you, and why
- Phase 3: Gap Analysis & Strategy — Hybrid strategy serving both AEO and SEO
- Phase 4: Implementation — Schema.org, FAQ architecture, header restructuring, content formatting
- Phase 5: Monitoring & Adaptation — Monthly AI search tracking as platforms evolve
The Three Biggest AEO Wins
For most B2B sites, three changes have the biggest immediate impact:
- FAQ Structured Data — Restructure your knowledge into question-and-answer pairs with FAQPage Schema.org markup that AI can cite directly.
- Content Freshness — AI models weight recency heavily. Strategic updates keep your site active in AI indexes.
- Header Tag Architecture — Your H1, H2, H3 structure tells AI what your page is about. A broken hierarchy confuses both Google and AI.
One Key Difference Between SEO and AEO
Google's search bots can read JavaScript-rendered content. Most AI crawlers cannot. If your website loads content through JavaScript after the page renders, Google may see it, but AI models will see a blank page. We verify that your content is visible in raw HTML.
Published Pricing
| Service | Price | What's Included |
|---|---|---|
| AI Search Visibility Audit | $10,000 one-time | AI citation gap analysis, cross-platform visibility audit, competitor AEO research, recommendations report |
| AI Search Visibility + Implementation | $15,000 one-time | Full audit PLUS implementation — Schema.org, FAQ restructuring, header tags, content formatting |
| AI Search Visibility Retainer | $5,000/month | Continuous optimization, monthly AI search monitoring, content freshness, adaptation |
| AEO + SEO Combined | $10,000 setup + $5,000/month | Full SEO + AEO — technical SEO, content strategy, Schema.org, citation tracking |
Why a Retainer?
AI is evolving faster than any technology we have seen in 30 years. One AI platform pushed five to six updates in a single day. A one-time audit gives you a snapshot. A retainer ensures your site adapts as fast as the AI platforms themselves.