B2B Is Not B2C With a Purchase Order Field
Most e-commerce platforms were built for consumers. They bolt on B2B features as afterthoughts — a "request a quote" button here, a "company account" field there. Real B2B commerce requires fundamentally different architecture:
- Company accounts with multiple buyers — Not individual user accounts. A company has buyers, approvers, and admins with different permissions.
- Customer-specific pricing — Every buyer sees their negotiated prices. Not MSRP with a discount code.
- Purchase order support — Institutional buyers do not use credit cards. They issue POs that flow through approval workflows.
- Procurement integration — Punchout catalogs, EDI, and cXML connections to systems like SAP Ariba and Coupa.
- Reorder and quick-order — B2B buyers reorder the same products weekly. One-click reorder and CSV upload are essential.
Why BigCommerce B2B Edition
After evaluating every major B2B platform, we standardized on BigCommerce B2B Edition for mid-market companies. Here is why:
- Native B2B features — Company accounts, price lists, quote management, and purchase orders built into the platform, not plugins.
- Open API — Full REST and GraphQL APIs for custom integrations. No proprietary lock-in.
- Headless capability — Use BigCommerce as the commerce engine with any frontend. We pair it with Umbraco for content-rich B2B sites.
- Total cost of ownership — Lower than Magento (no hosting management), more capable than Shopify Plus for B2B.
Who This Is For
Fowara's B2B commerce solutions are built for distributors, manufacturers, and specialty suppliers doing $1M-$100M in revenue who sell to institutions, businesses, or government agencies. If your buyers use procurement systems, issue purchase orders, or need customer-specific pricing — this is for you.
Published Pricing
| Service | Price | What's Included |
|---|---|---|
| B2B Store Build | $15,000 - $40,000 | BigCommerce B2B Edition setup, theme, company accounts, price lists, 1 ERP integration |
| Ongoing Support | $5,000/month | Feature development, bug fixes, integration maintenance, performance optimization |