What Gets Migrated
A platform migration is not just moving products. It is moving your entire business operation from one system to another. Every migration we run covers:
- Product catalog — SKUs, descriptions, images, variants, pricing, categories, custom fields
- Customer data — accounts, addresses, order history, saved payment methods (tokenized)
- SEO equity — URL mapping, 301 redirects, meta data, canonical tags, sitemap submission
- Integrations — ERP connections, punchout catalogs, payment gateways, shipping providers
- Content — CMS pages, blog posts, media assets
Our Migration Process
Every migration follows a structured process that eliminates surprises:
- Platform Audit — We inventory everything on your current platform: products, customers, integrations, customizations, and technical debt.
- Data Extraction & Transformation — We pull all data from the source platform, clean it, normalize it, and map it to the target platform's schema.
- Staging Migration — Full migration to a staging environment. You verify everything before we touch production.
- Integration Reconnection — ERP, punchout, payment, shipping — all reconnected and tested on staging.
- SEO Migration — 301 redirect map, URL structure decisions, meta data transfer, sitemap generation.
- Go-Live — DNS cutover with rollback plan. We monitor for 72 hours post-launch.
Why Migrations Fail
Most migration failures come from three places:
- Incomplete data mapping — Fields that exist on the old platform but have no equivalent on the new one. We identify these in the audit, not during go-live.
- SEO neglect — Forgetting 301 redirects or changing URL structures without mapping. This can destroy years of organic traffic overnight.
- Integration assumptions — Assuming your ERP connector or punchout middleware will "just work" on the new platform. It will not. We test every integration on staging.
Published Pricing
| Service | Price | What's Included |
|---|---|---|
| Standard Migration | $15,000 - $25,000 | Up to 5,000 products, customer data, SEO migration, 1 ERP integration |
| Complex Migration | $25,000 - $50,000 | 5,000-25,000+ products, multiple integrations, punchout, custom functionality |
| Post-Migration Support | $3,000/month | Bug fixes, performance tuning, SEO monitoring, integration maintenance |